My DS is obsessed with the competitive Verizon/At&t commercials which each state they have better service than the other. It reminds me of the competitive Coke/Pepsi commercials when I was a kid. However, I don't remember being this caught up in it. He desperately wants to know which service is better in the event he gets a cell phone someday. Relax little man, you're 9. We've got time to figure this out :)